Curriculum
Build your marketing career with hands-on projects. Every course taught by industry professionals.
Build job-ready skills through three progressive stages. Graduate with 12 portfolio pieces that demonstrate real marketing expertise to employers.
Stage 1
Foundations
The shared language of modern marketing — strategy frameworks, consumer behavior, analytics, and measurement.
- Foundations of Digital Strategy
- Consumer Behavior & Brand Psychology
- Marketing Analytics & Measurement
- Marketing Research Methods
Stage 2
Discipline Depth
Hands-on craft across the channels and tools you’ll actually run on the job.
- Paid Media & Performance Marketing
- SEO, Content & Organic Growth
- Marketing Automation & CRM
- Creative & Brand Storytelling
Stage 3
Strategic Leadership
The strategy, AI fluency, and decision-making that gets you into senior roles.
- AI in Marketing Operations
- Strategic Marketing Leadership
- Capstone: Live Brand Engagement
- Electives (choose 2 of 8)
Course catalog
A few of the courses you’ll take. Click any course for the full syllabus, instructor, and sample assignments.
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Art 101
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Art History 101
Getting Educated Overview of Art History 101 Change the color to match your brand or vision, add your…
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Cyber Security Engineering and Data Extractions
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English 101
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History 101
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Physics 101
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Science 101
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Capstone
Graduate with a professional case study that opens doors to your ideal marketing role.
Every student spends their final semester running a real engagement for an assigned brand partner — full strategy, execution, measurement, and a final deliverable presented to the company’s leadership team. Past partners include early-stage SaaS, regional retailers, healthcare systems, and Fortune 500 marketing teams.
- 4-month engagement with weekly faculty advisor
- Published case study and presentation deck
- Measurable business outcome reviewed by an external panel
Tailor your degree with elective tracks
Choose 2 electives from 8 options. Most students pattern theirs into one of three tracks.
Growth & Performance
For future heads of growth and demand. Pairs Conversion Optimization with Marketing Mix Modeling.
Brand & Creative
For future brand and creative directors. Pairs Brand Strategy in Practice with Creative Direction & AI.
Marketing Ops & AI
For future operators and martech leads. Pairs Marketing Engineering with Advanced AI Workflow Design.
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