18 mo. Program Length 36 Credit Hours 100% Online or Hybrid 92% Employed in 6 Mo. Top 25 U.S. News 2025 About the Program A modern marketing degree, built around how brands actually work today. The MS in Digital Marketing prepares you to lead growth across paid media, content, analytics, SEO, marketing automation, and AI-powered…
Launch your marketing career with AI-powered skills employers actually want.
Start your marketing career with hands-on experience in paid media, content strategy, analytics, SEO, and AI-powered campaigns. Graduate job-ready with portfolio work from real brand challenges.
Whether you’re a mid-career marketer leveling up or pivoting in from a different field, the program is structured around flexibility — three start dates per year, asynchronous coursework, and optional on-campus residencies.
Why students choose this program
Built by practitioners
Every course is co-taught with industry leaders from agencies, in-house brand teams, and platform companies. You’ll learn the playbooks that actually run today — not last decade’s textbook.
AI-fluent curriculum
Generative AI and agentic marketing tools are integrated into every course — not bolted on. Graduate knowing how to brief, evaluate, and operationalize AI inside a marketing stack.
Career outcomes, in writing
92% of graduates land their first marketing role within six months. Starting salaries average $88,000. Recent grads now work at HubSpot, Wayfair, Liberty Mutual, and leading agencies.
Curriculum
10 core courses. 2 electives. 1 capstone that ships.
The curriculum is built in three layers: foundations (analytics, consumer behavior, brand strategy), discipline depth (paid media, SEO, content, marketing automation), and strategic leadership (measurement, AI strategy, capstone).
“I went in as a brand manager and came out leading a six-person growth team. The capstone was the work sample that got me the promotion.”
Aisha Coleman, Class of ’24 · Director of Growth, Allbirds
“The AI in Marketing Operations course alone paid for the degree. I rebuilt our team’s content stack and cut production cost by 40%.”
Marcus Wei, Class of ’25 · Sr. Manager, Marketing AI at Liberty Mutual
Common questions
Do I need a GMAT or GRE score?
No. We use a holistic review based on professional experience, portfolio, and a written statement. Test scores are optional.
Can I complete the program while working full-time?
Yes — most students do. Courses are 100% online and asynchronous, with one live session per week (recorded). Plan for 12–15 hours per week.
How much does the program cost?
$42,500 total tuition. 85% of students receive scholarships or financial aid. Average debt upon graduation: $18,000. Starting salary of $88,000 provides strong ROI.
