18 mo. Program Length 36 Credit Hours 100% Online or Hybrid 92% Employed in 6 Mo. Top 25 U.S. News 2025 About the Program A modern marketing degree, built around how brands actually work today. The MS in Digital Marketing prepares you to lead growth across paid media, content, analytics, SEO, marketing automation, and AI-powered…
A modern marketing degree, built around how brands actually work today.
The MS in Digital Marketing prepares you to lead growth across paid media, content, analytics, SEO, marketing automation, and AI-powered campaigns. You’ll graduate with a strategy-ready portfolio, fluency in the platforms employers expect (GA4, HubSpot, Meta Ads, Google Ads, Looker Studio), and a thesis-grade capstone tied to a real brand.
Whether you’re a mid-career marketer leveling up or pivoting in from a different field, the program is structured around flexibility — three start dates per year, asynchronous coursework, and optional on-campus residencies.
Why students choose this program
Built by practitioners
Every course is co-taught with industry leaders from agencies, in-house brand teams, and platform companies. You’ll learn the playbooks that actually run today — not last decade’s textbook.
AI-fluent curriculum
Generative AI and agentic marketing tools are integrated into every course — not bolted on. Graduate knowing how to brief, evaluate, and operationalize AI inside a marketing stack.
Career outcomes, in writing
92% of graduates are employed within six months. Median starting salary of $88,000. Top employers include HubSpot, Wayfair, Liberty Mutual, and dozens of growth-stage brands.
Curriculum
10 core courses. 2 electives. 1 capstone that ships.
The curriculum is built in three layers: foundations (analytics, consumer behavior, brand strategy), discipline depth (paid media, SEO, content, marketing automation), and strategic leadership (measurement, AI strategy, capstone).
“I went in as a brand manager and came out leading a six-person growth team. The capstone was the work sample that got me the promotion.”
Aisha Coleman, Class of ’24 · Director of Growth, Allbirds
“The AI in Marketing Operations course alone paid for the degree. I rebuilt our team’s content stack and cut production cost by 40%.”
Marcus Wei, Class of ’25 · Sr. Manager, Marketing AI at Liberty Mutual
Common questions
Do I need a GMAT or GRE score?
No. We use a holistic review based on professional experience, portfolio, and a written statement. Test scores are optional.
Can I complete the program while working full-time?
Yes — most students do. Courses are 100% online and asynchronous, with one live session per week (recorded). Plan for 12–15 hours per week.
How much does the program cost?
$1,180 per credit hour × 36 credits = $42,500 total. 78% of students receive scholarship, employer reimbursement, or financial aid. See the Admissions page for details.
